What an insurance agency management system should do
A good AMS keeps the whole agency in one place instead of five subscriptions duct-taped together. At minimum it should:
- Hold every client, policy, document and renewal in one searchable record
- Let you quote across carriers without re-keying the same applicant data
- Track commissions and producer splits so the numbers tie out
- Issue certificates of insurance without a phone call to the carrier
- Pull carrier documents and downloads onto the right client automatically
- Give clients a self-service portal and keep them retained with timely follow-ups
What's inside DarkHorse AMS
Every install ships with the full core platform: clients, policies and pipeline, a comparative rater, commission tracking, COI generation, carrier downloads (IVANS) and a document harvester, an agent email client, a client self-service portal, renewal check-backs, birthday and holiday touches, an incoming-call pop and AI assists such as importing a quote from a photo.
Why independent agencies choose it
- Your own server, your own data. Your agency's system runs on a server we deploy for you. You own your data.
- Your brand, not ours. Your logo, your colors, your agency name on every screen and email.
- One flat price. $250 per month — no per-agent tax and no starter/pro/enterprise maze.
- Built by agency owners. It runs every day at Signature Insurance, a working independent agency. Features exist because an agency hit a wall and needed them.
- We deploy it and run it for you. Updates are pushed automatically and you have a direct line to the developer who builds it.
Who it's for
Independent property & casualty agencies — from a solo owner to a multi-producer shop — writing personal and commercial lines. If you're comparing options, see how switching works.
Frequently asked questions
What is an insurance agency management system?
An agency management system (AMS) is the software an independent insurance agency uses as its system of record: clients, policies, documents, renewals, commissions, quoting and service in one place.
Is DarkHorse AMS an AMS or a CRM?
It's an AMS. It includes everything an insurance CRM does (clients, pipeline, tasks, email) plus the policy-, carrier- and commission-aware tools a generic CRM doesn't have.
How much does DarkHorse AMS cost?
$250 per month, flat. There are one-time fees only for data migration or email setup, quoted upfront.
See DarkHorse AMS running
$250/month flat. Deployed on your own server, branded as your agency. Talk to an agency owner, not a sales rep.
Book a demo → See pricing