DarkHorse AMS › About
Built for agencies, by agencies

Built by agency owners, for agency owners

DarkHorse AMS wasn't dreamed up in a software boardroom. It was built inside a working independent agency, to run that agency, and then opened up to every independent that wants a system made by people who actually do this job.

Book a demo → $250/month — see what's included
Quick answer: DarkHorse AMS is built by working independent agency owners and runs every day at Signature Insurance, an independent agency in Kentucky.

Why an agency built its own AMS

Most agency software is designed by people who've never written a policy, chased a certificate or reconciled a commission statement. We had the opposite problem: we were writing policies every day and the tools in the way kept costing time and money. So we built the tools we needed.

Proven in a live agency

The platform runs every day at Signature Insurance, an independent insurance agency in Kentucky. Every screen is used by producers and service staff before it reaches yours.

The underdog on purpose

The name is deliberate. The big-vendor AMS wasn't built for a small independent agency. This one was. We're the dark horse — the one the big vendors didn't see coming.

Talk to an agency owner

Questions, feature requests and demos go to someone who knows what a bad renewal week looks like. Book a demo and see it running.

See DarkHorse AMS running

$250/month flat. Deployed on your own server, branded as your agency. Talk to an agency owner, not a sales rep.

Book a demo → See pricing